With Marcel, “nothing is lost, nothing is created, everything is transformed” (Yes… Marcel took a philosophy class). Its Upcycled Shirt, or “surcyclée” in French, is made from old fabrics from textile manufacturer Deveaux, installed for more than 200 years oldnear Roanne (where the Longshoreman Marcel took his first steps). Eco-responsible by nature, it revalues a production surplus which had only its eyes to cry with, and was, at best, going to end up as a rag, furniture wiper or patounette . Which would have been a dark fate for a fabric of such quality.
Luckily, waste is becoming a dirty word. Action reaction. The Upcycled Shirt takes up the challenge: it makes something new and better with... old (with all due respect). If they had known, all these coupons, that they would one day be the stars of circular fashion, and find themselves without a wrinkle on your back, in a good place in your wardrobe! Because, that's it, the virtuous tendency demands them and, for them, life is about to begin. No more going up in smoke. Transformed into Upcycled Shirts and good students of responsible clothing, it is a 5* reconversion that their good fairy Marcel offers them. It makes it a practical, all-terrain and multi-tasking garment, entirely manufactured 15 minutes from Roanne, which, depending on the nature of the fabric, is suitable for the far North as well as the Landes beaches or urban walks (different thickness depending on colors). 100% French and ethical, the Upcycled Shirt is controlled at each stage of its manufacture and bears on its label the date of its manufacture as well as the name of the person who invested the most time in its creation . Unisex, the one that has every chance of becoming a collector's item campaigns for a fairer, more circular, more upcycled world!