Les Tricots Marcel and L'Appartement Français

The French Apartment: A Made in France Story

While brands promoting made in France are booming, the distribution method remains the true Achilles' heel of this ecosystem.

To address this, Emilie and David, who had worked together for many years at a major cosmetics brand, embarked on their own adventure: the concept of made in France came naturally to them through their personal stories as well as through their own consumption patterns.

Starting from the observation that consuming locally is a real treasure hunt, they decided to put their expertise into service of made in France. Thus was born The French Apartment in 2017.

The adventure began with a crowdfunding campaign in 2017. Six pop-up shops later (three in Le Marais, three on the Champs Élysées), they finally opened their permanent store. In 2019, a boutique-apartment with its little garden, in the heart of Le Marais, at 27 rue du Bourg-Tibourg, Paris.

The French Apartment offers the best selection of made in France brands with complete transparency, asking each brand distributed at The French Apartment for precise traceability of the substantial elements making up each product as well as the place of manufacture.

It draws inspiration from the philosophy of permaculture. Good for the planet and good for people. It aims for virtuousness both in the manufacturing of the objects sold and in the development of the brand.

The mission of The French Apartment is to offer another way to consume: consume less to consume better and consume locally while being respectful of the environment and employment.

Finally, it is a place of life and exchange where everyone has a place.

Will you come by for a coffee?