Marcel X Society Loire
LES TRICOTS MARCEL
100% FRENCH, 100% ROANNAIS
Les Tricots Marcel offer a true revival of the famous tank top worn all over the world. Thomas Sardi brings the Marcel back to the forefront by relocating the production of this iconic sleeveless knit to Roanne! Looking to the future, the Marcel tank top takes on a stylish twist. Since May 2019, Les Tricots Marcel has offered its unisex Marcel suitable for all as well as its other 100% cotton, 100% local products in its online shop.
It was at the Halles of Paris with the dockworkers that the mythical tank top was born around the mid-19th century. Indeed, one of them decided to take a pair of scissors and cut the sleeves off his wool sweater that hindered his movements to free his shoulders and arms. This concept seems to have been adopted by a large part of the dockworkers who could protect themselves from the cold while having unmatched freedom of movement. Workers, farmers, and even soldiers – everyone adopts it!
Marcel Eisenberg is the owner of the Marcel knitwear company, established in Roanne in the Loire. In the 1950s, he launched the mass production of this tank top and gave it his name: the true Marcel tank top from Roanne was born.
This is an immediate success. Indeed, very quickly, the famous sleeveless knit made its way around the world and became an essential fashion item. We see it on all the beaches, and it becomes one of the symbols of the first paid vacations. On top of that, the Marcel makes its way to the greatest, notably Marlon Brando and Lara Croft.
Over time, the French textile industry, particularly Marcel, could not withstand the wave of delocalization.
Since May 2019, with a masterful move, Thomas Sardi has relaunched the game. It takes place in Roanne, which carries the DNA of heritage and textile excellence. Discover the entire Les Tricots Marcel collection on its website!
