“Made in France”: why is it a fashion asset today?
“Made in France” is no longer just a marketing ploy: it’s a guarantee of quality, durability, and style. Here’s why it’s becoming so important in today’s fashion.
In a saturated fashion landscape, where collections follow one another at an ever-increasing pace, another path is emerging: that of Made in France .
A more responsible, more demanding, more humane approach.
A return to meaning, to gesture, and to time.
At Tricots Marcel , manufacturing in France is not just a slogan: it's a commitment. A way to preserve textile expertise, to promote a region, and to offer pieces that truly last.
What does “Made in France” really mean?
Far from being mere marketing jargon, “Made in France” implies:
- a production carried out on French soil ,
- rigorous control of the manufacturing stages,
- genuine traceability ,
- historical expertise , particularly in knitwear, is present in certain regions such as Roanne.
It is also a shorter link between the material, the gesture and the final piece.
A garment that has crossed fewer borders, but with more care.
Why is “Made in France” a fashion asset today?
✦ 1. For the quality of the materials and finishes
French workshops have a long textile tradition:
Accurate cuts, regular stitches, clean finishes.
A garment made here can often be recognized by the first touch.
✦ 2. For durability
In France, standards and requirements are high.
Knitting, sewing, and quality control follow a more precise rhythm, guaranteeing a long lifespan.
A merino sweater , a Pima cotton tank top or a hat knitted in French workshops are not consumed: they are adopted.
✦ 3. Regarding responsibility
Less transport, controlled production, respectful workshops: French manufacturing is synonymous with a reduced impact.
It's a fairer fashion, both for the environment and for the people who create it.
✦ 4. To support local expertise
France possesses one of the richest textile heritages in the world.
Buying a piece made here means contributing to maintaining these skills, these trades, these workshops that make the reputation of French knitwear.
✦ 5. For a timeless aesthetic
The “Made in France” label carries a certain idea of fashion:
Subtle colours, durable cuts, an understated elegance.
A style that transcends seasons and withstands the test of time.
The Tricots Marcel case: “Made in France” as a foundation
At Tricots Marcel, manufacturing in France is not an option, but a core principle.
✔ Made in Roanne
A region with a history of knitwear, renowned for the precision of its workshops.
Each Marcel, merino sweater, scarf or hat is made with particular attention to the cut, the knit and the finishes.
✔ Exceptional materials
- Pima cotton for tank tops and undershirts : softness, resistance, longevity.
- Merino wool for sweaters , hats and scarves : natural warmth, breathability, durability.
✔ A human-scale production
Workshops that perpetuate the textile tradition and master each step, from knitting to assembly.
Why is “Made in France” so appealing today?
✔ Because it offers confidence
We know where, how and by whom the garment was made.
✔ Because it brings value
A well-made garment lasts longer — it's an investment, not an expense.
✔ Because it reconnects fashion to reality
Pieces that do not follow the pulse of trends, but the rhythm of craftsmanship.
Conclusion
In a world saturated with rapid production, “Made in France” seems like the obvious choice:
A slower, more respectful, more sustainable fashion.
Tricots Marcel embraces this approach, offering pieces designed to last: Pima cotton tank tops, merino sweaters, hats, and scarves. Garments that take time to develop and will be with you for a long time.
